Thursday, July 10, 2014

Why Now is the Time to Sell Heating and AC Systems  


With federal regulations on HVAC efficiency standards set to change in January 2015, now is the time to sell existing HVAC heating and air conditioning systems.

The new regulations (higher SEER ratings) will be applied regionally. For us in the South, we’ll have a minimum rating of 14 SEER for both air conditioning and heat pumps.

The Department of Energy is increasing the efficiency ratings in an attempt to save on power. The problem is that it’s difficult to tell how much homeowners will save (estimations are about 5% annually on utility bills) and it could cost up to $1,500 more upfront on a new unit.

Why buy/sell now?
While products with a higher SEER are more efficient, they’re also more expensive. If you’re targeting low-end homeowners who are looking for ways to save, pricey new equipment probably isn’t the best fit for them.

Let these customers know that they can save money if they purchase a new heating or air conditioning system before January 1, 2015 when the new regulations are set to take place. It’s important to note that you can continue to sell 13 SEER equipment through June 2015, as long as it was manufactured before January 1, 2015.

It’s summer time, which means high temperatures, overtaxing air conditioners and causing them to break. Let your customers know about the upcoming regulations that will cause the price of AC systems to increase. NOW is their time to buy and save.

What next?

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