Monday, April 25, 2016

Unique ESOP Strategy Places Comfort Supply in Forbes  


Many companies choose to give their employees a claim to the business. Usually this comes in the form of employee stock ownership plans (ESOP). However, this approach doesn’t guarantee that the employee is invested or feels ownership. At Comfort Supply, we have taken a unique ESOP approach to engage our employees. In fact, it caught the eye of Forbes this past December. 

Probably the most compelling feature of our ESOP program is our valuation approach. Instead of taking the usual route of one annual stock valuation, we created a powerful formula that allows for the valuation to be updated each month. These current valuation figured play a crucial role in our weekly staff meetings as we make projections for the coming months. These meetings and projections allow our entire team to see what our goals are and how each employee plays a part in reaching those goals.
Our ESOP plan allocates stock and cash to participating employee accounts. And for employees 55 or older, they can diversify a portion of their ESOP account. Another great feature of the program is that the value of an employee’s ESOP account is not taxable until they leave or retire.

At Comfort Supply, we believe that to succeed, everyone must think and act like an owner. That’s why we help our team members understand the unique role they play here and how they can contribute to the success of our company and our customers.

As a result, our employees better understand how profitability is driven, assets are used and cash is generated. We are proud that our ESOP program not only brings our team together, but also rewards them for their hard work.

Tuesday, April 19, 2016

Comfort Supply Celebrates Knoxville’s Grand Opening  


You’re invited!

We hope you’ll join us April 21 for the grand opening of our Knoxville branch. We moved into the new location at 1338 E. Weisgarber Rd., Suite B (the old C.C. Dickson building) in late February.

The move brought us closer to downtown, making it more convenient for contractors in Knoxville and surrounding areas.

If you haven’t had a chance to check out the new store yet, or just want to come celebrate with us, join us from 11 a.m. to 2 p.m. on April 21. We’ll have free lunch and plenty of door prizes, including a Samsung AC Mini-Split, a Portable Power Smart Inverter Generator and a Modine Unit Heater.

We’ll see you there!

Join us For an Open House at Comfort Supply Cookeville  


It’s that time of year again.

Join us for our annual open house in Cookeville on April 20 from 11 a.m. to 1 p.m. A free BBQ lunch will be provided!

Plus, we’ll have a handful of vendors on site, including Turbotorch, Ruud, Prostock, Hilmore, Modine, Southwark, Aprilaire and EGIA.

Stop by our Cookeville location at 1410 Imperial Drive and say hello.

We look forward to seeing you soon!

Wednesday, April 6, 2016

Save up to $750 with Ruud’s Spring Contractor CashBack Offer  


Put an extra spring in your step with the Spring Contractor CashBack promotion at Comfort Supply.

Between March 1 and May 31, 2016, save up to $750 on select Ruud air conditioners, heat pumps, residential package models and individual unit components. Contractors are free to choose if they want to keep the rebate or share the savings with their customers.

This year, the rebate filing process is easier than ever. While the units must be sold and installed by May 31, contractors will have until June 30, 2016 to submit their rebate claim. The rebate will come from Ruud within four weeks of the claim’s approval in the form of a direct deposit or a reloadable card.

To be eligible, contractors must be enrolled by Comfort Supply and registered with

For more information and a list of eligible products, click here.

Stop by your local Comfort Supply store to learn more about and enroll in this great offer.