Friday, August 13, 2010

Word-of-Mouth Campaigns: There’s more to it than asking for a referral  

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If you’ve spent any amount of time in the HVAC industry, then you know that there is a lot of competition out there for customers. Successful companies are the ones who build solid relationships with their customers and therefore get, not only repeat business, but also referrals to neighbors and friends.

There is nothing in the world as effective at building your business than having customers recommend you to people they know. Word-of-mouth is king. But there is more to it than just asking your customers to recommend you to their friends. Here are some tips on establishing a word-of-mouth campaign.


Earn it.
First and foremost, you should earn that referral. That means providing stellar service: being on time for appointments, resolving issues quickly and communicating effectively with your customer.


What’s in it for me?
There is an old saying in marketing: A customer who has a good experience may tell one person, but a customer who has a bad one will tell a dozen. You can reverse that axiom by providing incentives to your customers for referrals. Maybe it’s cash, movie tickets or a discount on an upcoming service call. If you give your customers a reason to tell their friends about your business, you’ll see better results.


It’s not just words
To truly implement a word-of-mouth campaign, you’ll need a way to track referrals back to their source. For example, if your business card has a place for your customer to sign his name before passing it along to a friend, you can easily figure out whom to thank for the extra business.


Follow up
No matter what incentive you use to get your customers talking about your business, you can extend that good feeling with a simple follow up. Let your referring customers know you appreciate their efforts – a phone call or a card will give them an extra push to keep the word-of-mouth going.

Thursday, July 22, 2010

Important Technical Notice  

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Comfort Supply received communication from Ruud about a technical issue involving “N” coils with “C” TEV. Ruud has received reports that some of these valves are sticking in the open position and as a result, will be replacing the defective parts in our inventory. For those who have already installed a defective TEV, Ruud has implemented a $300 labor/material allowance for replacing them within the first year. The affected TEVs are any “N-design” indoor R-410A coil with the letter C as the 12th character in the part number. Example: RCFL-HM4824CC.

We at Comfort Supply apologize for any problems associated with this quality issue and would like to offer these special promotions for our customers to thank you for your continued loyalty.

Also, Comfort Supply will host a free Samsung product training class, 8-11 a.m., August 25th at the Lane Motor Museum, 702 Murfreesboro Pike, in Nashville. Please call Crissy at 244-0920 to reserve your spot.


Friday, June 25, 2010

Another Finance Option  

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I wanted to let everyone know about another financing option available for contractors. It’s called the Wells Fargo Home Projects Visa Program. Here is what it takes to qualify:

Your company must:

  • Have $1 million in sales.
  • Have been in business for at least two years.
  • Have experience selling financing solutions.
  • Agree to send $100,000 in business to Wells Fargo in the first year.

You can get details by calling 1 (800) 694-0259 and speaking to a representative.

Thursday, June 17, 2010

New Construction Starting Soon  

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The Nashville Business Journal published a story announcing that Metro has issued 2,100 permits for the rebuilding of homes damaged in the recent flooding. This means more business for contractors, which is great.

However, contractors looking to pick up some new business, should take care not to get overexposed financially.

Thursday, June 3, 2010

Contractors: Beware When Replacing Flooded HVAC Units  

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Take steps to protect yourself and your business when dealing with flood recovery.


HVAC contractors are seeing an up tick in business as homeowners look to repair or replace flood-damaged HVAC units. However, contractors should take special care not to get overexposed financially during this phase of recovery.


We’ve heard from contractors who installed a new HVAC system on the promise of an insurance settlement that never appeared, or they started an installation on a house only to find out it was going to be razed. These are just a couple of examples of how HVAC contractors may not get paid when dealing with flood recovery situations.


Contractors should work on a “payment-on-delivery” basis for the immediate future in order to protect themselves from fraud or misinformation.


Everyone is scrambling to take care of more business during the recovery. As a result, contactors may compromise with a homeowner on payment terms in order to get the job, but it is also easy to get stuck with a bill if there is something wrong with the insurance settlement. Unless you personally know and trust who you are dealing with, your best bet is payment up front.


We also recommend checking with the local code inspectors to see if homes in the area are scheduled for demolition or if the homeowner has had an inspection of the property.


Occasionally a homeowner may find out that it will cost too much to bring an older property up to code or that the damage is too extensive to rebuild. You don’t want to be in the middle of installing a new unit on a house that’s going to be razed in a few weeks.


Friday, May 21, 2010

Flooded HVACs  

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WKRN, the local ABC affiliate, ran a segment last night on the importance of replacing flood-damaged HVAC units. The reporter interviewed Comfort Supply customer Eloy Saban of Temp Control LLC.

Check it out.

Thursday, May 20, 2010

Open House Week  

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Last week we held open houses at all four Comfort Supply locations. It was good to see everyone and we plan on continuing this tradition. The week of open houses culminated in a mini trade show at our Nashville home office. We invited our customers to come have lunch and meet with reps from our vendors and suppliers.

Below are photos from the event.

Regina King, J.J. King and Bruce King of King Heating & Air


Charles Lampley, Air Comfort; Wayne Dube, Comfort Supply; David Blunkall, Air Comfort


Susan and Terry Lackey, Terry’s HVAC Services; Clay Blevins, Comfort Supply


John Mastin, Inman Sales & Marketing; Billy Jobe, Comfort Supply;
Ed Burkhart, Mueller Industries

Brett Merrick, Coleman Russell; Jim Lestorick, Greyflex; Ogden Ratliff, Comfort Supply

Friday, May 7, 2010

Flooding Basements Can Mean Future HVAC Troubles  

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As Middle Tennessee experiences the highest floodwater in recent memory, washed out homeowners have a lot to deal with. The approaching summer will mean a very hot recovery and unfortunately, a flooded basement usually means a flooded HVAC unit.


If a unit was submerged, it is likely destroyed. The electric components will have been ruined, so it will have to be replaced. Homeowners should take some precautions before leaving the property, such as turning off power and gas to the unit.


Once the floodwaters recede, an HVAC technician will need to inspect the unit to confirm the damage so the insurance company can make a final determination..


Currently, the federal government is offering a $1500.00 rebate to homeowners who replace their HVAC units with high efficiency systems. This program was recently extended through December of 2010.


Between a homeowner's insurance settlement, the federal rebate and consumer promotions such as the Ruud Consumer Rebate program, this is an opportune time to be replacing an HVAC unit. Also, you'll need a service technician to inspect ductwork as well. If the unit has been submerged, you most likely will have water and muck in the ducts which will have to be cleaned or replaced


RUUD'S OFFICIAL FLOOD PUBLIC STATEMENT FLOOD DAMAGED HVAC EQUIPMENT

(INDOOR or OUTDOOR)

Ruud Air Conditioning Division is cautioning residents of the areas impacted by recent flooding to promptly call a trained, professional contractor to inspect all heating, ventilation and air conditioning equipment before resuming operation.

Flooding or partial to full submersion of HVAC equipment can damage safety features within the unit and the controls. Consumers, whose units may have been subjected to flooding , are advised to immediately contact a trained professional service contractor to assess the equipment. The Ruud Air Conditioning Division recommends that any HVAC equipment subjected to flooding be replaced and scrapped to avoid any risk of injury or harm.

PLEASE NOTE: IMMERSION BY FLOOD WATER COMPROMISES THE OPERATIONAL COMPONENTS OF HVAC PRODUCTS AND WILL VOID WARRANTY ON SUCH PRODUCTS.


Comfort Supply looks forward to partnering with our contractors to repair Middle Tennessee. As your business helps restore our area, Comfort Supply will be here for your expanding needs. This horrific flood invaded during a stressful economic period. Homeowners now suffer the added expenses of major renovations. During this challenging time, Comfort Supply suggests collecting payment at the time you provide the service. Doing this obviously protects you. It also prevents the homeowner from acquiring debt and encourages them to prioritize the most important repairs. We wish you the best and thank you for working to rebuild our community.

Friday, April 30, 2010

Finance Promotion For Dealers  

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We just got word about a summer promotion from Kwik Comfort Financing and GE Money. Fund a sale between May 1 and June 30 using financed over six months with deferred interest and the dealer fee will be reduced from 5 to 2.75 percent.

You can call Merchant Service at 800-330-5189 for details.

Friday, April 23, 2010

Become a Comfort Supply Green Contractor  

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This week Supply House Times posted a story about Comfort Supply's new Green Contractor recognition program. We've started a program where contractors can earn points for earth-friendly practices both on the job site and in their shops. Those who are certified will receive a decal for their trucks, patches for their uniforms and will be listed on our website, blog and Facebook page.

Check Out These Promotions!  

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We have a lot of great promotions coming up at Comfort Supply . . .


First, Comfort Supply has issued its first catalog. You can download a PDF of it here. It contains selected products from our full line and should make it easier for our customers to find the parts they need. We’re sending them out to our customers now, so look for them in the mail soon.


Second, The Ruud Consumer Rebate will run between now and Nov. 15. Purchase any Ruud qualifying equipment and receive a cash rebate of up to $1,000. Contact your salesman for details.


Third, between now and the end of May (while supplies last), if you buy three Black Max Coil cleaners, you’ll get a fourth free.


Fourth, beginning in May, we’ll be running a Samsung Mini Split promotion. For every qualifying Samsung Mini Split you buy from our stock between May 1 and July 31, you will receive your choice of a $50 gift card from either Wal-Mart or Bass Pro Shops. Ask your salesman for details.


In other industry news, I recently saw where HVACBusiness Magazine has started a new service for HVAC contractors called SocialTract.com. This is a social networking content service. That means if you join, Social Tract will set up a personalized blog and accounts on Facebook, Twitter and LinkedIn. They blog for you and use the other sites to drive readers to the blog. It’s a little pricy at $500 a month, but to learn more click here.

Wednesday, April 7, 2010

New Store Opening In Clarksville  

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Comfort Supply is opening a fourth location in Clarksville. The new warehouse/showroom at 1460 New Ashland City Road will be open for business on April 12. This will be our fourth location: Nashville, Murfreesboro, Cookeville and Clarksville.


The 8,000-square-foot Clarksville location will offer everything that residential and commercial contractors need to install and service HVAC equipment. We will host an open house for contractors at the new location on Wednesday, May 12, from 10 a.m. to 2 p.m.


“Clarksville is a particularly good location for Comfort Supply because the residential construction industry has fared much better here than in most other Tennessee cities during the economic downturn,” said Jimmy Shelton, sales consultant for the new store. “We see a great potential for growth in this market.”


In November of last year, CNNMoney.com ranked Clarksville fourth in the nation in terms of mid-sized cities in which to start up a new business. The article cited an influx of manufacturing jobs, including the new Hemlock Semiconductor plant, which is expected to employ up to 800 people.


We have been wanting to expand to Clarksville for a some time now, and we look forward to working with the contractors in the community and being a part of this great city.


Like Clarksville, Comfort Supply has grown at a rapid rate in recent years, expanding from one location to four within fours years. We opened the Murfreesboro store in 2006 and the Cookeville location in 2008. The company’s revenue has grown at an annual rate of approximately 15 percent for the past four years.

We are grateful to have experienced success during these challenging times. People will choose to do business with you, we believe, if you provide great service and an outstanding product at a fair price. This is what we have built our business on, and we look forward to bringing the same customer-focused approach to our Clarksville store.

Friday, March 12, 2010

Comfort Supply Offers North American Technician Excellence (NATE) Certification  

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As you know, buying a new HVAC system is a major decision for any homeowner. Ensuring that you have a qualified professional contractor can help alleviate any misgivings when it comes to closing the deal.

The North American Technician Excellence (NATE) program is a non-profit organization that certifies the only testing that is accepted by the entire HVAC industry. Having your NATE certification means something not just to you, but your customers.

Comfort Supply can help you and your crew get NATE certified. You can take your tests at our Nashville location by calling Crissy Bond at (615) 244-0920 to schedule your NATE certification or recertification testing.

We can test on every certification NATE offers. You can download free training materials from their web site (www.natex.org). An NATE certification means peace of mind for your customers and demonstrates that you are a professional, educated and qualified technician.

Thursday, March 4, 2010

Announcing the Comfort Supply/Standex Giveaway  

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Comfort Supply has teamed up with Standex, maker of air distribution products, to give valuable prizes to our customers, based on the increase in sales of Standex products between March and June.

We have three levels of prizes to give away based on sales volume increase over 2009 purchases of Standex products.

  • Increase sales by $2,000 and receive a digital camera.
  • Increase sales by $3,000 and get a Blu-Ray DVD player.
  • Increase sales by $4,000 and win a GPS system

You can contact your Comfort Supply sales consultant to find out your sales target and good luck.

Friday, February 19, 2010

Telephone Issues  

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To Our Valued Customers:
At Comfort Supply, we pride ourselves in being there for our customers. Recently. we changed over to a new phone system and this has resulted sporadic phone service in some of our offices. We apologize for this inconveniences this has caused some of you as we've worked through these issues.
In the future, should you find it difficult to contact us, we suggest you contact your sales consultant directly. Below, is a list of our sales consultants and their cell phone numbers.
Again, we apologize for the inconvenience and we look forward to hearing from you.
Thank you for your business,
Clay Blevins, CEO
Comfort Supply
Sales Consultants:
David Butler: cell 615-456-0810
JJ King: cell 615-519-9334
Wayne Dube: cell 615-445-0810
Rob Kulpa (Cookeville and East TN area) cell: 931-858-2945

Friday, January 22, 2010

R 22 Freon Pre Season Sale  

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R 22 FREON PRE SEASON SALE


ENDS MARCH 31ST, 2010


1 TO 4 CYLINDERS R2230 FREON 30 LBS. $ 187.00 EACH


5 TO 19 CYLINDERS R2230 FREON 30 LBS. $ 171.00 EACH


20 TO 39 CYLINDERS R2230 FREON 30 LBS. $ 155.00 EACH


40 TO 59 CYLINDERS R2230 FREON 30 LBS. $ 149.00 EACH


60 + CYLINDERS R2230 FREON 30 LBS. $ 141.00 EACH


MUST ACCEPT DELIVERY BY APRIL 9TH

Comfort Supply
305 Arlington Avenue
Nashville, TN 37210
615-244-0920
615-242-8444 fax

Comfort Supply Training Schedule  

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Comfort Supply will be offering several training classes throughout 2010. From GeoExcel to RUUD Split Systems. Dates, locations and fees may vary. Please see below for the full list of classes. For any quesitons you may have or to make a reservation contact Crissy at Comfort Supply 615-244-0920.
Feb. 9 & 10 GeoExcel
Feb. 12 EO Institute Planning for Profits
Mar 17 Fieldpiece
Mar 24 Honeywell Commercial Controls
Mar 30 Design Star
Apr 7 Honeywell
Apr 28 RUUD Duel Fuel Systems
May TVA Programs
July 21 RUUD Commercial Products
Sept 9 & 10 GeoExcel
Sept 15 Fieldpiece
Sept 22 New RUUD Products
Oct 13 Design Star
Oct 20 RUUD Split Systems
Nov10 Honeywell

Tuesday, December 1, 2009

Building Better Budgets  

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Over the next few months, Comfort Supply will be running a series of articles on the subject of "Open Book Management (OBM)." With Open Book Management, every employee learns to understand the company's financials along with the other numbers that are critical to tracking the business's performance.

Click on this link to read an article from the HVAC news featuring Comfort Supply and O.B.M.
O.B.M. is something that is very important to Comfort Supply, because this is how we run our company. It has helped us be more successful, and we wholeheartedly endorse it for any company.
This is our budgeting season, which is a high-involvement planning process. Employees who have responsibility for various items on the financial statements participate in this process. Here are some tips for budgeting.

1. Build a true cost system. A true standard cost system reflects what you should be spending on specific items, and not simply what you shelled out for them last year. It's a critical budgeting step, and here's why: If you've been operating inefficiently by spending too much money, and this year you create a budget using last year's inflated cost, then you're simply flooding your system with more inefficient. Instead, you analyze every product or service.

2. Adopt a cost-conscious mentality. Every month, mangers at Critz Inc., an auto dealership, review composite financials published by the company's trade association. This discipline, practiced over time, has made budgeting easier and more accurate. Every year, managers make firm commitments to advertising, personnel, training and inventory. "If we plan to sell 70 cars a month , we'll need 130 in stock. So we factor in those opportunity costs, " explains president Dale Critz, Jr.

3. Avoid excessive detail at the outset. When beginning the budgeting process. Focus first on the high-impact expenses, the ones that matter most to company profitability. For many of our coaching clients, the Pareto wisdom prevails: 80% of their issues are found in 20% of their line items. However, once you get into the budgeting groove, you can and should sweat the small stuff.

4. Break down expenses into useful, controllable items. Allocating more expenses to departments generally encourages autonomy. Make sure employee salaries and expenses land in the right departmental budget, and show people how those numbers vary. If you run a sales organization, keep an eye on travel, entertainment and selling expenses. If run a consulting firm, dig into those billable hours. You want to develop a simple , descriptive income statement that helps employees immediately understand the effects of what they do every day.

5. Use "other " line items strategically. "We're in the service business," says the owner of an open book health club.' If a member get a flat tire in the parking lot, I don't want to hurt any one's budget." The solution: A staffer fills in a "member give back" form which a special payout will be warranted, and the cost comes out of a particular budget line. Also, before you lump together small expenses, have a good feel for the historical trends of the individual items.
6. Build the budget collaboratively-and commit to it. In October, teams receive a refined sales forecast, and they spend six weeks filling in expenses. They consider industry norms, planned price changes and all the "what-ifs". They set reasonable expense targets and plug them into a spreadsheet to see what they look like. From there, it's refine, refine, refine. Once teams have cost projections they can live with for the next twelve months, they commit to them by signing their budgets.

7. Develop an easy-to-understand P&L. Southwest Airlines pioneered it, and many other open book companies have adopted it: the simple, illustrated, single page (doubled-sided) P&L handout that summarizes in everyday language what each line refers to. It provides employees. especially new ones, with a cheat sheet explaining items they may not fully understand. Preparing the handout (and a scoreboard) takes an afternoon, tops. Why not do the same with your balance sheet and cash flow statement.





Updated and Additional Tax Credit Offerings  

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UPDATED and ADDITIONAL TAX CREDIT OFFERINGS

Gas Furnaces

Ruud is pleased to announce an update to the Tax Credit forms for gas furnaces that qualify for the "Advanced Main Air Circulating Fan" credit. After reviewing the costs associated with these models it was determined that they qualify for a tax credit up to 11.1% of the installed cost of the furnace, not to exceed $1500.00. The specific percentage for each qualifying model is listed on the Tax Credit forms available at http://www.ruud.com/ Each model is different and it is important to visit this site to verify the correct percentage.

Systems

Ruud is also pleased to announce additional Tax Credit qualified condensing unit systems. Our 14AJM and UAPM models are now qualified through 4 tons with select gas furnaces and air handlers. Please see the Tax Credit forms available at http://www.ruud.com/ for specific combinations that are qualified for these credits.


Thursday, September 3, 2009

Ruud sign from the past  

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Ruud has changed their logo several times. We think this one was from the seventies. This sign was seen at Gilliams AC in Centerville, TN